Case Studies

The work, with the real numbers.

Real teardowns of real tracking problems: what was broken, what I did, and what changed. Each one starts with the sentence that was actually running through the owner's head.

An Arizona residential window-tint & film contractor Home services

Tracking a contractor's Facebook and Google leads all the way to Jobber revenue

~$3.1M

An Arizona residential window-tint contractor was spending across Facebook and Google every month and couldn't say which ads actually produced booked jobs. Leads landed in Jobber, the work got done, the revenue got recorded, but none of it was ever connected back to the ad that started it. Their best paid channel read as roughly 13 leads, Facebook read as zero, and nearly $600K in collected revenue sat in an 'unattributed' bucket with no channel attached.

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