Service · The Action

Managed Paid Media

Run ads on numbers you can trust.

Google Ads and Meta ads management means I run your campaigns using verified revenue data, not the numbers each platform reports about itself. I build the tracking first, then move budget toward campaigns that produce real customers and cut the ones that only look good in a dashboard. It is for businesses spending real money on ads every month.

By Forrest Adsit, founder of Adsit Digital. Updated .

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Spend vs Real Revenue Last 30 days
Campaign Platform claim Real revenue
  • Meta · Retargeting $ 8,420 $ 1,640
  • Google · Brand $ 4,100 $ 6,950
  • Meta · Cold prospecting Winner $ 12,200 $ 14,380
  • Google · Performance Max $ 5,600 $ 1,820
Spend reallocated this week · 18% Live

The honest version

Most ad managers optimize on the platform's own numbers, and those numbers over-claim.

So budget gets poured into campaigns that look good in the dashboard and do nothing for revenue, while the things actually working get starved.

  • 01

    "The platforms each tell me a different story and I have no idea who to trust."

  • 02

    "I'm scared to cut the campaign even though it might be the one wasting the most."

  • 03

    "I'm spending money on Facebook and I genuinely can't tell if any of it is working."

The Approach

How I manage paid media on real numbers.

  1. Step 01

    Trust the data

    We start from verified attribution, so every decision is made on numbers that reflect real revenue.

    Closed-loopReal revenue
  2. Step 02

    Allocate

    I put budget behind what the closed-loop data shows is actually working and pull it from what isn't.

    Meta AdsGoogle AdsSpend shifts
  3. Step 03

    Optimize

    Ongoing testing and tuning, always measured against real return rather than platform vanity metrics.

    A/B testsBid tuningCreative refresh
  4. Step 04

    Report

    You see what spend produced in actual revenue terms, not a screenshot of the ad dashboard.

    Revenue-basedWeekly review

What's Included

What ads management includes.

  • Spend on real signal

    Budget decisions made on verified revenue attribution, not the platform's inflated conversion claims.

  • Meta & Google management

    Day-to-day campaign management across the platforms where your buyers actually are.

  • Kill what doesn't work

    The campaigns that look fine but don't drive revenue get cut, because the closed-loop data exposes them.

  • Aligned incentives

    I'm managing the spend and reading the truth about it, so my job is making every dollar work, not growing the budget.

Scope and price for this work are set after the audit, once I've seen what's actually broken. See how the audit works.

What Success Looks Like

What changes when spend follows revenue.

  • 01

    Every dollar goes where the data says it works.

    Not where the platform claims it works. The two are usually different and the difference is where the money lives.

  • 02

    Dead campaigns get cut without a debate.

    Because the truth shows up in the report, and the call is obvious instead of political.

  • 03

    Budget can shrink while revenue grows.

    When you're spending on signal instead of noise, leaner accounts often outperform fatter ones.

  • 04

    You always know what you got for what you spent.

    In actual revenue, not dashboard math you're hoping is real.

From a real account: A Facebook campaign that cost about $1,800 had produced about $8,400 in collected revenue, and it read as dead in the dashboard. Closed-loop data is what saved it from being cut. See the campaign in the contractor case study.

FAQ

Questions about Google Ads and Meta ads management.

How is this different from any other agency running ads?

Most ad managers optimize on the platform's own reporting, which over-claims and double-counts. I optimize on closed-loop attribution that ties spend to real revenue. Same ad account, completely different decisions.

Do I need my tracking fixed before you run ads?

Yes, and that's on purpose. Running ads on broken data just spends faster in the wrong direction. The tracking and attribution come first so the spend decisions are based on something real.

Will my budget sometimes go down?

It can. If the data says a chunk of spend isn't producing, the right move is to cut it. I'd rather your revenue go up while spend gets leaner than keep a number high for the sake of it.

Which platforms do you manage?

Meta and Google, the platforms where most of this budget lives. The point isn't the platform. It's that the spend is being steered by attribution you can actually trust.

What should Google Ads management include for a small business?

Google Ads management for a small business should start with the question most agencies skip: are the conversions Google is counting real, and do they carry a value? If a form fill, a phone call and a booked job all count as one conversion, Google optimizes toward the cheapest of the three, which is usually the form fill that never turns into money. So the first job is conversion tracking and offline conversion import, so Google can see which clicks became paying customers. After that the work looks familiar: search term review, negative keywords, bid strategy, ad copy and landing page tests, budget moves between campaigns. The difference is the number every one of those decisions is measured against. I use collected revenue from your CRM, not Google's conversion column, and I report what you spent against what you collected.

Ready to see what's actually working?

Book a call. I'll walk through what you're running and where the numbers stop making sense. No strings attached.

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